Brand Profile on Interstellar

A piece profiling Season written by acclaimed writer Megan Michelson for Interstellar 

Read the whole story here: "Don't Buy This" 

excerpt: 

If you’ve been around for a few seasons, you might remember a provocative ad in the New York Times on “Black Friday” 2011 that read “Don’t buy this jacket!” It was a shocking message because the ad had been placed by a leading manufacturer of outdoor clothing — Patagonia. The company was deliberately swimming against the rising tide of consumerism — encouraging people to purchase well-made gear that would last for years — and manufacturers to make fewer things of higher quality.