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OUR MOST IMPORTANT VALUE

commonality encompasses everything we do

EVERY HUMAN IS DIFFERENT, BUT CHANCES ARE WE SHARE AT LEAST ONE THING IN COMMON, THE WINTER SEASON. THAT LOVE OF COLD, DARK, WET, BLUEBIRD, OR ICY CONDITIONS BRINGS PURPOSE, JOY, AND CONNECTION. IT CAN DICTATE WHERE WE LIVE, WHAT JOBS WE HAVE, AND WITH WHOM WE SPEND OUR TIME.

our equipment is gender-inclusive

GENDER-INCLUSIVE EQUIPMENT MEANS THERE AREN'T WOMEN OR MEN-SPECIFIC MODELS. WE BELIEVE GENDER-SPECIFIC GEAR IS A DATED CONCEPT. THROUGHOUT THE SNOWSPORTS INDUSTRY, DIFFERENCES IN MEN AND WOMEN'S PRODUCTS ARE MOSTLY COSMETIC AND MARKETING BULLSHIT. WE BELIEVE A VARIETY OF SIZE OFFERINGS ARE THE ONLY VARIATION TRULY NEEDED. SINCE WE OPENED OUR BUSINESS IN 2020, WE'RE NOT THERE YET, BUT AS WE GROW, WE AIM TO OFFER A SIMPLIFIED MODEL LINE WITH SIZING TO ACCOMMODATE AS MANY DIFFERENT TYPES OF SNOWBOARDERS AND SKIERS AS POSSIBLE.

we celebrate difference and highlight common ground

OUR PHOTOS, FILMS, AND STORYTELLING FEATURE AMATEURS TO PROFESSIONALS, YOUNG AND OLD, HUMANS OF ALL SHAPES, SIZES, AND COLORS. THE COMMUNITY AT LARGE INSPIRES AND DEFINES WHAT IT MEANS TO CELEBRATE WINTER AND THE JOY (AND DISCOMFORT) THAT COMES WITH IT. SO IF YOU'RE A SNOWBOARDER, SKIER, LIFETIME ENTHUSIAST, WEEKEND WARRIOR, OR EVERYTHING IN BETWEEN, COME AS YOU ARE, AND WE'LL CELEBRATE IT EQUALLY.